Hot Topic’s Business Boom

Even with the current state of the economy, Hot Topic has been having a major business boom. Could it have something to do with the plethora of Twilight merchandise they have been selling? Indeed, it does! California Apparel News.net has an article about Hot Topic’s suddenly thriving business, and Twilight gets all the credit.

Hot Topic’s season of consumer frenzy boiled over on Nov. 10, when more than 2,500 fans of hit film ‘Twilight’ became unruly in front of the Hot Topic store in San Francisco’s Stonestown Galleria retail center. Only 500 people were allotted spaces at the Hot Topic store, all for the chance to purchase ‘Twilight’ merchandise and meet some cast members of the romantic teen vampire movie, which was produced by Summit Entertainment.

Read the article HERE.


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